Since its inception in 2008, we have established Multimodal as the crucial meeting place for cargo owners, shippers, and supply chain professionals. One of the UK’s biggest trade shows, our event has grown year on year with over 12,000 visitors in 2023, facilitating innovation and connections for trade show exhibitors, speakers, and visitors alike. This along with an impressive roster of over 300 exhibitors, including giants like Mediterranean Shipping Company, Kuehne+Nagel, DP World, Freightliner, Malcolm Logistics, Maersk, Maritime Transport, CEVA Logistics, COSCO Shipping, Amazon, ONE, and Howard Tenens Logistics, and more, makes Multimodal 2024 the place to get your name out.
Why Exhibit at Multimodal 2024?
Given this impressive record, this year’s event looks set to be the biggest one yet, so if you needed any last-minute reasons to sign up and get yourself stand at Multimodal 2024, here are some of the benefits being in our exhibition guide.
Motivated networking opportunities
Exhibiting at Multimodal offers face-to-face interactions with prospects, industry leaders, and potential business partners. Unlike traditional sales methods such as cold calling or email campaigns, the expo environment fosters genuine conversations between exhibitors, visitors and engagement with like-minded individuals.
Each interaction at your stand is an opportunity to present your value and solutions directly to interested attendees . This direct engagement model is proven to be significantly more effective, as highlighted by a Harvard Business Review study, which found face-to-face requests to be 34 times more successful than email.
Deepen existing client relationships
This year’s event provides a unique platform to not only acquire new clients but also to deepen relationships with existing ones. If you already know business partners or clients that will be attending, or just want to invite customers to the event, you can use the learnings and expo space to reinforce your commitment to their business needs and customer loyalty. The expo setting allows for more personalised interactions, helping to solidify and extend your business relationships.
Showcase innovations and industry leadership
The expo floor at Multimodal is a stage where exhibitors can show off innovations. Exhibitors can showcase the latest technologies and advancements in logistics, demonstrating their leadership in the industry. This is a vital touchpoint for companies looking to position themselves at the forefront of logistics and supply chain solutions. Additionally, learning about industry trends from leading voices enables you to keep your business strategies aligned with market demands and prepare for any future challenges such as sustainability and shifting customer demands.
Generate tangible leads and sales
As mentioned previously in this exhibition guide, we had over 12,000 visitors in 2023 and 2024 already looks set to beat that record. This high visitor turnout provides a fertile ground for engaging with potential customers who are ready to invest in new solutions themselves, making the initial talk an easier one.
By effectively utilising lead capture tools such as LinkedIn connections, attendee contact info, or good old fashioned business cards, trade show exhibitors can generate tangible leads and directly attribute them to the event.
Enhanced brand visibility and awareness
Expo spaces are ideal for showcasing new products and services, or introducing new brands to the market. For example, if you’re working in a new region, have recently rebranded, or just want to make a splash, you can really stand out with an eye-catching exhibition stand. Our expo environment allows for creative and impactful brand presentations,all you need to do is sign up and talk to our team about your vision.
Direct access to your target market
Multimodal 2024 is tailored for the logistics and supply chain industry, attracting a concentrated audience that is directly interested in your products and services. This targeted approach ensures that your marketing efforts are efficient, reaching an audience that is already knowledgeable and engaged with your sector.
Educational Opportunities for Team and clientele
The event is not just a commercial opportunity but also an educational one. With workshops, seminars, and panels, your team can gain insights and training from industry leaders. Some of this year’s talks include:
- Breaking the paper chain in logistics with human-assisted AI
- Intermodal Transportation and Sustainability
- Ports panel: Cross-Channel and Southern North Sea Session
- Is Infrastructure ready for sustainable operation
These are just a few of the talks that will provide invaluable insight that can be taken back to your team and c-suite members. For a full list of the talks, take a look at the seminars here.
Make a mark at Multimodal 2024
Overall, exhibiting at Multimodal 2024 offers more than just a marketing opportunity; it is a strategic investment in your company’s future. The benefits of direct customer engagement, enhanced brand visibility, access to a targeted market, and educational opportunities provide a comprehensive platform for growth and development.
Join the ranks of industry leaders and innovators at Multimodal 2024 to unlock your business’s potential and spearhead the transformation of the logistics sector. Secure your spot today by contacting our team and be a part of the future of supply chain and logistics. If you’d prefer to just be a visitor, then feel free to register here or contact our helpful team for more info
