Uniserve, part of GB Global, has appointed Paul Woolass as its new Managing Director. His appointment is effective 1 September 2026.
Paul’s appointment marks the next step in Uniserve’s commitment to helping customers navigate increasingly complex global supply chains. This is achieved through innovative solutions, exceptional service and long-term partnership.
Paul takes on the role following six months within Uniserve’s parent company, GB Global. There, he led strategic transformation and value creation initiatives across the Group. During this time, he developed a deep understanding of Uniserve’s business and customers. Additionally, he learned about the evolving challenges facing global trade and logistics.
Commenting on his appointment, Paul Woolass said:
“I am honoured and excited to have been appointed Managing Director of Uniserve.
“Uniserve is a remarkable business with a proud heritage and an outstanding reputation. It also has a proven track record of helping customers succeed in increasingly complex supply chain environments.
“What sets Uniserve apart is our ability to combine deep industry expertise with a genuine commitment to understanding our customers’ needs. By building on these strengths, we will continue to develop solutions that create value and improve resilience. In this way, we help our customers achieve their business objectives in a rapidly changing global market.
“The future presents significant opportunities, and I am excited to work alongside our talented teams. Together, we will continue to innovate, strengthen our capabilities and deliver even greater outcomes for our customers.”
Paul’s appointment comes at an important stage in Uniserve’s growth. At this time, businesses face growing supply chain complexity, evolving regulatory requirements and increasing demands for agility and resilience.
Looking ahead, Paul will focus on ensuring Uniserve continues to anticipate changing customer needs. He will also enhance its service offering and deliver solutions that help businesses improve performance. In addition, his work will help companies manage risk and unlock new opportunities across global supply chains.
With a strong understanding of the Group and a clear customer-focused vision, Paul will lead Uniserve into its next chapter, building on the company’s market-leading position and commitment to creating lasting value for customers around the world.



