Sweet deal sees Marshall’s tie up partnership with Wild Thingz

A family-run Worcestershire logistics specialist is celebrating securing a sweet logistics and distribution partnership with a fast-growing confectionery brand.

Pershore-based Marshall’s Transport has partnered with ambitious British startup Wild Thingz, launched last year by former Mondelez executive Fliss Newland.

Wild Thingz turned to Marshall’s while preparing to scale up its distribution across the UK, as it needed a logistics partner with experience in ambient food-grade transport and warehousing.

Marshall’s now manages transit, storage, pallet distribution and fulfilment to online fulfilment hubs for Wild Thingz, which produces a wide range of sweets which are vegan, organic and gluten-free.

Its products contain half the sugar of the top six selling UK sweet brands and its tagline of ‘sweets that pass the parent test’ is a nod to the high quality of its organic sweets, which contain no artificial ingredients.

The partnership has proved to be so strong that Pallet-Track network member Marshall’s even undertook and passed a Soil Association audit for the storage of ambient pre-packed organic products on behalf of Wild Thingz.

Brian Simpson, Operations Director at Marshall’s Transport, said:

“We operate as an extension of the Wild Thingz team, handling every step of the logistics chain, from loading, through transport and delivery, all with precision, clarity and care.

“Our service and support have been a game-changer for Wild Thingz, helping them to ensure key clients and large retail buyers have been fulfilled quickly and reliably.

“From day one, the experience of working with Wild Thingz has been brilliant. They have been a joy to work with and we have always tried to help accommodate their needs as a start-up company – whether that’s meeting a surprise retailer deadline or preparing and holding pallets for longer than originally planned.

“We are looking forward to building a successful long-term partnership.”

Abby Hambrook, Head of Operations at Wild Thingz, said:

“Working with Marshall’s has been a game-changer for Wild Thingz.

“As a startup in a competitive sector, we need a logistics partner who doesn’t treat us like just another pallet number, but someone who genuinely supports our growth. With Marshall’s, we found that.

“Their flexibility, professionalism, sense of ownership and care makes us feel like they are as invested in our success as much as we are.”

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