Mileway has signed a ten-year lease agreement with Rubies, one of the largest designers, manufacturers and distributors of licensed dress up products in the world, and Smiffys, a leading global manufacturer and distributor of fancy dress costumes, wigs, accessories and make-up, for 170,000 sq ft (c. 15,700 sqm) of high-quality warehouse and office space at Space 170 in Liverpool.
Under a Joint Venture agreement, Rubies and Smiffys will transition to the new facility in August 2025. The new space will mark a significant step in improving the company’s operational performance, fulfilment speed and customer service capabilities. This includes being able to optimise the warehouse layout and racking for faster, more efficient order fulfilment, increasing its inventory capacity and enhancing delivery accuracy.
To support the company’s growing operational needs, the modern facility is equipped with a state-of-the-art Warehouse Management System (WMS) to support real-time inventory tracking, streamlined workflows and improved system reliability. Other features include racking capacity for up to 14,000 pallets, a 9-metre eaves height, 13 dock-level loading doors, three level-access doors, two large secure yard areas, a 500 kVA power supply, and a fully fitted two-storey office and amenities block.
Strategically located near the M62 with access to the M57, M6 and Liverpool Ring Road, the property is well connected to the wider Northwest region, including the Port of Liverpool, the JLR factory and the New Mersey Crossing. It also benefits from proximity to key public transport links and local amenities, including the redeveloped Edge Lane Retail Park.
“We worked closely with Rubies and Smiffys to meet their specific and tight scheduling requirements, successfully ensuring disruption was kept to a minimum. We look forward to building a long-term partnership as they enter this exciting phase of growth and operational transformation,” said Andrew Jones, Mileway Managing Director UK & Ireland.
“We are thrilled to embark on this journey of enhanced operational excellence and improved customer service. This strategic move represents our dedication to serving our customers better, especially in time for the Halloween season. The modern facility and upgraded technology will allow us to fulfil orders more efficiently, ensuring timely delivery and increased stock availability,” said Fran Hales, Head of Portfolio and Marketing at Rubies.
“Our customers are at the heart of everything we do, and this move to our new Liverpool location will ensure an improved and optimised process for every order that leaves our distribution facility. This customised fulfilment centre has been developed with our product range in mind, allowing for an improved service and more efficient order fulfilment. We’re looking forward to heading into our busiest season better equipped than ever to support our customers and meet demands,” said Elliott Peckett, Sales Director at Smiffys.
B8 Real Estate served as agents on the deal.
