Generation Logistics, which aims to promote career opportunities for young people within the logistics sector, has made a strong start to the year, reaching over 110 million people and gaining over 600,000 online engagements so far in 2026 alone.
The first few months of the year have seen several well-renowned companies in the sector sign up or renew their Generation Logistics sponsorship, including ASDA, CEVA, DP World, GXO, Rudolph & Hellman, SEGRO, Tesco and WS Transport.
In doing so, they join significant names from across the sector, including ADM, Association of Pallet Networks (APN), British International Freight Association (BIFA), British Ports Association, Chemical Business Association, CILT(UK), Cold Chain Federation, Co-op, DHL Supply Chain, Europa, Green Careers Hub, Hughes Driver Training, Indurent, The International Air Cargo Association (TIACA), Iron Mountain, Kuehne+Nagel, Logistics UK, Martin Brower, Maersk, Metro Supply Chain, Ministry of Defence (MoD), Morrisons, Motia, Multimodal, Nestle, TJX, Rail Freight Group, Road Haulage Association (RHA), Road to Logistics, Transaid, UK Warehousing Association (UKWA), Veterans Into Logistics, VTCT Skills, and Welch Group. All have confirmed they will be joining together to help raise awareness of the careers potential for young people across the logistics sector.
The co-ordinators of Generation Logistics intend to work more closely with sponsors than ever before throughout the remainder of the year. Sponsors will receive a variety of marketing benefits, including campaign concepts, creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high-profile speaker slots.
Over the past three and a half years, the work of Generation Logistics and its dedicated sponsors has resulted in increasing awareness the logistics sector by 41%, with the campaign reaching an audience of over 3.2 billion people and accumulating over 9.2 million social engagements along the way.
Paul Farr, Vice President & Leader - Ground & Rail Europe, at CEVA Logistics, and a long-standing sponsor of Generation Logistics, commented:
“We recognise the importance of the Generation Logistics campaign and are proud to have supported this initiative from its very beginning in 2022. There is a crucial need to encourage young people to enter the sector, and we’re pleased to be standing alongside other logistics organisations all pledging their support. As the sector comes together, we look forward to continuing our work with Generation Logistics and showcasing the wide range of rewarding career opportunities that logistics has to offer.”
Bethany Windsor, Programme Director for Generation Logistics, commented:
“The latest wave of sponsors is a wonderful testament to the dedication of the sector, as well as the impact of Generation Logistics to date.
“Sponsor support plays such a crucial role in the success of Generation Logistics, as we work towards raising a much greater awareness of the sector as a valuable career path in 2026 and beyond. There is still time to enrol as sponsors for the remainder of 2026 or become a sponsor for 2027, and help futureproof the sector, so we are continuing to urge any businesses, great and small, to showcase their support and encourage the next generation of talent in logistics.”
For any companies who are interested in becoming a Generation Logistics sponsor, get in touch and visit: https://generationlogistics.org/contact-us/
