Following the success of its national launch just a couple of years ago, the creators of an innovative supply chain board game have already attracted the backing of leading global supply chain operators such as CHEP, DHL, DP World, FedEx, MSC, the TT Club, Unipart, Worldwide Chain Stores and XPO Logistics to create a new Global edition of their popular board game.
Most of the initial UK version of Business on the Move have been distributed free-of-charge into UK schools and colleges nominated by the participating corporate sponsors. Over forty per cent of sales of the remaining games have gone overseas with Business on the Move now being played across five continents!
It’s this international demand that has inspired the game’s creators, Andy Page and Pat Smedley, to devise a Global edition.
“With the UK version of the game being a resounding success, we would now like to take Business on the Move to the next level with the development of the ‘Global’ edition which will feature international trade between global companies from across the world. Our vision is that by 2021, over 200,000 people will have played Business on the Move,” commented Pat.
To make this vision a reality, organisations that are involved in global supply chains are being sought to actively feature in a new Global edition of Business on the Move for release during 2017.
Kathryn Wightman-Beaven, Director, Global Sustainability, DP World explained:
“We see this as a fantastic opportunity to support and promote the importance of the global supply chain to the future workforce. Business on the Move is a great way to excite and inspire young people about career opportunities in the logistics and supply chain sector, as well as business as a whole. We’re delighted to be involved!”
Business on the Move has been designed to teach young people of all ages about the importance and complexity of global supply chains. The educational benefits and versatility of the game have been endorsed widely with Business on the Move, not only having been played by thousands of young people in schools, but also in nearly 80 Higher Education institutions across the world including the Universities of Huddersfield, Portsmouth, Sheffield, Southampton and Wolverhampton as well as much further afield from the University of Turku in Finland to the Southern Alberta Institute of Technology in Canada. In addition, localised versions of the game are being developed in regions as far afield as Liverpool, Humber, Teesside and Kenya.
With more than 60% of the funding already committed, the remaining sponsorship opportunities will especially appeal to major product brands and global retailers interested in featuring as themselves in the game.
“Integrating global brands into the game delivers the realism that engages young people and provides novel product placement opportunities,” explained Pat.
You will be able to see the prototype of the new Global edition on stand 7080A at Multimodal 2017, original and ongoing sponsors of Business on the Move.
Business on the Move has been developed by the Very Enterprising Community Interest Company, a social enterprise. The directors are former teachers who also have over 20 years experience of business education games and managing business education partnerships. Their vision is that Business on the Move inspires and excites young people in education and training across the UK and beyond. Schools and trainers can also access learning activities, co-written with sponsors and ideal follow-up after playing the game. Hence Business on the Move is much more than a game; it is a platform for young people to learn about business through logistics and global supply chains.