DHL, the world’s leading logistics company, has signed a new three-year partnership with the MotoGP™ World Championship. The partnership will see DHL support the logistics needs of the MotoGP™ World Championship and its support classes, Moto2™ and Moto3™.
In each season of the MotoGP™ World Championship, more than 80 bikes and 350 tons of equipment for the teams and the championship organizers need to be transported by sea, air and road across a total distance of approximately 90,000 km within just nine months. With tailored solutions for packing and handling motorsport equipment and in-depth knowledge of customs and transport regulations in all the markets where the MotoGP™ World Championship operates, DHL is well positioned to help ensure that the ‘race before the race’ runs seamlessly and on-time.
“This new partnership with the MotoGP™ World Championship, the oldest motorsport series in the world and the premier racing event on two wheels, further showcases that DHL is the provider of choice to the motorsport and automotive sectors,” said Ken Allen, CEO, DHL Express.
“We are very excited about having the opportunity to get behind the handlebars of the championship’s logistics operation and to offer high quality international shipping services to all involved in MotoGP™. As with the other motor racing series in our world-class partnership portfolio, MotoGP™ World Championship will also give us an opportunity both to engage with an incredibly passionate global fan base and to create even more high octane experiences for our own customers, employees and partners.”
“I am very pleased to have reached this agreement with a company like DHL because the result will be very beneficial for both parties,” said Pau Serracanta, Managing Director, Commercial Area, Dorna.
“DHL will enjoy outstanding visibility at circuits, events and via the many broadcasting platforms the MotoGP™ World Championship employs, plus they will benefit from being able to organize various activities for guests at MotoGP™ events. Dorna will benefit from a logistics service that spans the globe, which will allow us to maintain our values of speed and efficiency on which the championship has been built.”
Alongside the logistics activities, the partnership will also include extensive marketing opportunities as well. Plus with customer hospitality and logo usage rights for customer marketing initiatives, DHL will benefit from track-side advertising at MotoGP™ races providing exposure to live television audiences in 207 countries.