CMA CGM unveils its vision for a digital customer journey and launches CMA CGM eSolutions
Digitization is deeply transforming the world economy and inventing new market rules. It is becoming essential for businesses and individuals to develop new ways of doing business and interacting with one another. A lever for growth, differentiation and performance, digitization eases and simplifies the relationship with customers to provide them a flawless and more efficient customer experience.
The CMA CGM Group has launched CMA CGM eSolutions, an entirely digital eco-system comprising an online agency and other e-commerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API) which allow the digital transmission of relevant information and data between CMA CGM and its customers.
A large majority of the CMA CGM Group’s bookings are made via its eCommerce solutions, among which half are made through the Group’s web platform. With CMA CGM eSolutions, customers will have the possibility to experience a 100% digital journey when they choose CMA CGM to transport their goods.
For several years, CMA CGM has developed and launched a whole set of digital solutions such as schedule research, quotation request, booking, shipping instructions, documentation, shipping dashboard, tracking. Today, the CMA CGM Group is strengthening its digital customer experience by offering its clients a new sales channel to ease their journey and allow them to strengthen their productivity and develop their business.
New features are currently available at regional or global level and will be gradually rolled out on the different platforms of the Group's brands:
- ePricing: customer’s real time access to his/her rates and instant spot quotation
- eBooking: booking recast (5 steps to 1 step) for a simplified, more intuitive and autocomplete booking
- eBill of Lading: fully digital Bill of Lading
- eTracking: visualization of customer’s cargo position at sea on a map with updated time of arrival
- ePayment: freight invoice online payment
- eCharges: live cost estimation including a D&D simulator
More features will be launched in the coming months to further improve customer experience with CMA CGM and its subsidiaries:
- An offering of value-added services such as insurance products
- New features on mobile application
- Enhancements and constant updating of existing features
- Priority boarding now offered as part of the CMA CGM eSolutions eco-system
As part of its eSolutions, CMA CGM will now offer priority boarding to its customers using its digital platform, allowing them to secure space on board. First offered by CMA CGM from India to Europe, priority boarding will be gradually offered to other countries and carriers within the CMA CGM Group. With a secured space on board for their container, customers will be able to plan more efficiently their supply chain thus enhancing their business and efficiency towards their own customers.
Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group, has defined digitization as a key strategic priority for the Group’s development.
Today, the Group’s digital strategy relies on:
- The Group’s internal expertise to develop innovations
- Partnerships with other leading Groups and start-ups on key fields: Blockchain, Artificial Intelligence, Internet of Things
- CMA CGM Ventures, a corporate venture structure dedicated to investing in innovative technologies. It has already invested in 15 start-ups worldwide (Nyshex, Traxens or Edray)
- ZEBOX, an international start-up incubator and accelerator initiated by the CMA CGM Group and located in Marseilles, which will house 30 start-ups by the end of 2019
With CMA CGM eSolutions, the Group’s clients now have access to all their shipping needs with a single click, making their experience with CMA CGM simpler and more transparent to enhance their business and peace of mind throughout their journey with the CMA CGM Group