IAG targets smaller forwarders

IAG Cargo has launched a new loyalty programme named FWD.Rewards which is aimed at the small and medium sized forwarder market. The programme will allow businesses to earn points every time they ship, which can then be converted into commercial flights, hotel stays or cargo credit.

“The programme has been developed in partnership with our customers,” comments David Shepherd, Commercial Director at IAG Cargo.

“Our global research showed that the key priority for smaller forwarders is to grow their business, while a major concern is ensuring the retention of their most valuable members of staff. We have therefore developed a loyalty scheme that will support our customers in helping them both in growing their business and rewarding members of staff with incentives and recognition.”

New and existing small to medium forwarders will be able to sign up and access the new loyalty programme at www.fwdrewards.iagcargo.com

The new site allows customers to easily manage their points and redemptions from one central dashboard, whether this is via desktop, tablet or mobile.

Adam Chaudhri, Head of Marketing and External Communications at IAG Cargo commented:

“Our SME customers are hugely important to us and face different challenges compared to many larger organisations. We want a loyalty scheme that speaks directly to those SME customers and recognises the bespoke needs of those businesses. With our new loyalty scheme, customers can now earn points that are redeemable against flights, hotels and cargo credit. We believe that with these rewards, we can help our customers reduce their costs and grow their businesses."

Separately, IAG’s new long-haul low cost airline brand, Level, will join the IAG Cargo operations from June.

Level was launched in March and is the fifth airline brand to join IAG Cargo, alongside British Airways, Iberia, Aer Lingus and Vueling.

It will launch a long-haul, wide-body cargo gateway in Barcelona, offering three new routes into the Americas. This is the first time IAG Cargo has provided long-haul services out of Barcelona.

The service will fly to Los Angeles (LAX) in the US, Punta Cana (PUJ) in the Dominican Republic and Buenos Aires (EZE) in Argentina and will be serviced by A330-200 aircraft.

IAG Cargo commercial director David Shepherd said:

“We already have one of the most extensive networks into the major cities of North and Latin America, and our new gateway will build on this further, providing customers with a wider range of options to get their goods to market. By adding Level to our network, we will now be able to offer lift from Barcelona”.

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